Book Marketing & Promotion: A Handbook of Good Practice
by Hans M. Zell
Oxford: International Network for the Availability of Scientific Publications (INASP), 2001. 384 pp. ISBN 0-9522989-9-6 210×297mm pap. (Print only)
This title is out-of-print. Subject to stocks lasting, a very small number of copies are still available direct from the author firstname.lastname@example.org at £45.00/€60.00/$75.00 per copy, postage/airmail postage inclusive. Prepayment is required. Not available through vendors.
"Hans Zell has created what might become the marketing Bible for publishers in developing countries … This guide is a must-read for anybody wanting to increase their general know-how about book marketing, and for any agent, distributor or other publishing partner wishing to build relationships with publishers of the developing parts of the world. … It provides a reliable reference, abundant resources and serves as a tool of on-going learning and inspiration."
Publishing Research Quarterly
"… an invaluable companion … a very useful instruction handbook full of generous advice, practical hints and tips for almost every marketing situation, especially in the developing world. Recommended for every publishing library."
Logos. The Journal of the World Book Community
"If there is one book that should be in the hands of every African publisher and bookseller this is it ... Buy it."
PABA Newsletter (Pan African Booksellers Association)
"… a treasure trove of practical tips and advice."
Africana Libraries Newsletter (Africana Librarians Council of the ASA)
"… fills a gap in book marketing literature … a must for all beginners, and it is an excellent overview of the current state in marketing academic books in developing countries."
Mediaforum (Catholic Media Council)
"Mr Zell's how-to-do-it manual is very comprehensive and detailed … Seventeen information-packed chapters set out different types of marketing methods, techniques and approaches. Each chapter provides guidelines for good practice. Particularly useful are documentation samples commonly used in the book trade: query forms, order forms, checklists, and many more."
PEGBoard. Professional Editors' Group Newsletter (South Africa)
A Handbook of Good Practice in Journal Publishing
by Hans M. Zell 2nd rev. ed.
London: International African Institute/Oxford: African Books Collective Ltd., 1998.
248 pp. ISBN 0-85302-085-X 210×297mm pap. (Print only)
This title is out-of-print. Subject to stocks lasting, a very small number of copies are still available direct from the author email@example.com at £38.00/€49.00/$62.00 per copy, postage/airmail postage inclusive. Prepayment is required. Not available through vendors.
"Provides an invaluable guide to good practice in journal publishing, which will be useful to editors and publishers not only in Africa, but anywhere in the world ... of great practical help to anyone involved in small-scale publishing."
"...a comprehensive guide on how to get started, get connected and remain afloat in publishing scholarly periodicals and literary/cultural magazines ... the book is highly recommended for those interested in or involved in publishing journals in the developing world."
Bellagio Publishing Network Newsletter
Hans Zell, Glais Bheinn, Lochcarron, Ross-shire, IV54 8YB, Scotland, UK